![The story of Polaroid Originals: How a community of instant film fans brought a global brand back to life | by Severin Matusek | co — matter | Medium The story of Polaroid Originals: How a community of instant film fans brought a global brand back to life | by Severin Matusek | co — matter | Medium](https://miro.medium.com/max/720/1*EwJdNi23Y-J7u42QgO2soA.jpeg)
The story of Polaroid Originals: How a community of instant film fans brought a global brand back to life | by Severin Matusek | co — matter | Medium
![Polaroid HD Waterproof 16MP Digital Camera, 2.4” LCD Display Portable Handheld Action Camera Waterproof Digital Camera - Walmart.com Polaroid HD Waterproof 16MP Digital Camera, 2.4” LCD Display Portable Handheld Action Camera Waterproof Digital Camera - Walmart.com](https://i5.walmartimages.com/asr/5cf1a394-3194-4f4f-b0da-a8225d28e35f.48082e00bb0b843f2b9ee3197b7cf368.jpeg)
Polaroid HD Waterproof 16MP Digital Camera, 2.4” LCD Display Portable Handheld Action Camera Waterproof Digital Camera - Walmart.com
![Polaroid and Polaroid Originals to further integrate business units and strategy under newly-established Polaroid BV: with Oskar Smolokowski, former CEO of Polaroid Originals, at the helm. Polaroid and Polaroid Originals to further integrate business units and strategy under newly-established Polaroid BV: with Oskar Smolokowski, former CEO of Polaroid Originals, at the helm.](https://mma.prnewswire.com/media/626588/Polaroid_Logo.jpg?p=facebook)
Polaroid and Polaroid Originals to further integrate business units and strategy under newly-established Polaroid BV: with Oskar Smolokowski, former CEO of Polaroid Originals, at the helm.
![New Logo, Identity, and Packaging for Polaroid Originals done In-house | Brand book, Style guide design, Brand concept New Logo, Identity, and Packaging for Polaroid Originals done In-house | Brand book, Style guide design, Brand concept](https://i.pinimg.com/originals/11/59/69/115969f83d25f2884feb88b7129ff9d0.png)
New Logo, Identity, and Packaging for Polaroid Originals done In-house | Brand book, Style guide design, Brand concept
![Polaroid Corporation Logo Text and Brand Sign American Company Consumer Electronics and Editorial Photography - Image of advertising, modern: 220890917 Polaroid Corporation Logo Text and Brand Sign American Company Consumer Electronics and Editorial Photography - Image of advertising, modern: 220890917](https://thumbs.dreamstime.com/b/bordeaux-aquitaine-france-polaroid-corporation-logo-text-brand-sign-american-company-consumer-electronics-eyewear-220890917.jpg)