![Purchased a movie on the iTunes Store on Apple TV but it won't play and I get this error? I normally buy them on my phone, never had this problem .. : Purchased a movie on the iTunes Store on Apple TV but it won't play and I get this error? I normally buy them on my phone, never had this problem .. :](https://preview.redd.it/0fc1ar1dyp601.jpg?auto=webp&s=7b2ca5bac1d83487a9fc7180e6083752d7d8c072)
Purchased a movie on the iTunes Store on Apple TV but it won't play and I get this error? I normally buy them on my phone, never had this problem .. :
![Apple wants to sell 4K movies for $20 in iTunes, but deals not yet agreed ahead of September event - 9to5Mac Apple wants to sell 4K movies for $20 in iTunes, but deals not yet agreed ahead of September event - 9to5Mac](https://9to5mac.com/wp-content/uploads/sites/6/2017/08/apple-tv-4k.jpg?quality=82&strip=all)
Apple wants to sell 4K movies for $20 in iTunes, but deals not yet agreed ahead of September event - 9to5Mac
![ATV4K not playing movie in 4K, only shows HD HDR, however the movie details page in iTunes movies app says it's 4K HDR - quick start is on and this is the ATV4K not playing movie in 4K, only shows HD HDR, however the movie details page in iTunes movies app says it's 4K HDR - quick start is on and this is the](https://i.redd.it/yxoi34r3l1w41.jpg)